This statistic shows the results of a survey on millennials in Germany about the most popular mobile phone and smartphone brands. In 2020, the mobile phone most widely used by millennials between the ages of 25 and 39 was a Samsung device, which accounted for 38.8 percent of those surveyed.
Most popular smartphone and mobile phone brands amongst millennials in Germany, compared with the population in 2020
The term "millennials" refers to the age of respondents who were at least 18 years old and not older than 35 years old at the time of the survey in 2019.
Information on total sample: 2019: 23,120 respondents, projection to 70.60 persons.
Information on "millennials" target group (24 to 30 years): Projection to 7.26 million persons.
Information on "millennials" target group (31 to 38 years): Projection to 8.05 million persons.
Further informaiton on methodology available here.
During the survey the question was asked in the following wording: "From which brand is your personally most used mobile phone/ smartphone?"
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VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (November 18, 2020). Most popular smartphone and mobile phone brands amongst millennials in Germany, compared with the population in 2020 [Graph]. In Statista. Retrieved November 12, 2024, from https://www.statista.com/statistics/975421/most-popular-smartphone-and-mobile-phone-brands-amongst-millennials-in-gemany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Most popular smartphone and mobile phone brands amongst millennials in Germany, compared with the population in 2020." Chart. November 18, 2020. Statista. Accessed November 12, 2024. https://www.statista.com/statistics/975421/most-popular-smartphone-and-mobile-phone-brands-amongst-millennials-in-gemany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). (2020). Most popular smartphone and mobile phone brands amongst millennials in Germany, compared with the population in 2020. Statista. Statista Inc.. Accessed: November 12, 2024. https://www.statista.com/statistics/975421/most-popular-smartphone-and-mobile-phone-brands-amongst-millennials-in-gemany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse). "Most Popular Smartphone and Mobile Phone Brands amongst Millennials in Germany, Compared with The Population in 2020." Statista, Statista Inc., 18 Nov 2020, https://www.statista.com/statistics/975421/most-popular-smartphone-and-mobile-phone-brands-amongst-millennials-in-gemany/
VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), Most popular smartphone and mobile phone brands amongst millennials in Germany, compared with the population in 2020 Statista, https://www.statista.com/statistics/975421/most-popular-smartphone-and-mobile-phone-brands-amongst-millennials-in-gemany/ (last visited November 12, 2024)
Most popular smartphone and mobile phone brands amongst millennials in Germany, compared with the population in 2020 [Graph], VuMA (Arbeitsgemeinschaft Verbrauchs- und Medienanalyse), November 18, 2020. [Online]. Available: https://www.statista.com/statistics/975421/most-popular-smartphone-and-mobile-phone-brands-amongst-millennials-in-gemany/
